I spent a couple weeks figuring out my purpose in life...looking across my past and into those life experiences, books, movies, songs, and personal interactions that lit me up inside. This is how I came to realize that I was driven by the joy I get from empowering others to be the best version of themselves. I then spent a few days on what to name my brand, settling on "MpowerMynt" because it embodied my purpose and was a unique enough spelling for branding...and website domain registration 😉.
With the brand purpose and name set, I felt that creating a logo was the next necessary step. Having the right logo is important. Too complicated, and no one gets the meaning...too simple and it's boring and easily confused with another...too many colors and it looks tacky. I wanted something somewhat simple, but meaningful and quickly recognizable. So I decided that I would base my logo on the letter M.
Looking for inspiration, I first turned to the Ironman "M Dot" logo.
Besides the races themselves being meaningful to me personally, I always liked the flexibility of use with the logo. The M Dot is simple enough to be embedded in the brand name itself, but strong enough to stand on its own, e.g. the countless tattoos seen on Ironman finishers and the decals on their vehicles.
With inspiration in hand, I started looking at different ways the letter M was "logo-ized" across the Internet. I wanted some ideas to start with, but more importantly I didn't want to mistakenly take someone else's creation. After some searching I came across a "M" logo owned by Adobe that I liked:
Upon seeing the Adobe image, I immediately knew what I wanted in my logo. I would take the person resemblance from the M Dot and combine that with the split M from Adobe to create a logo symbolizing two people in support of each other...empowering each other...BOOM! 🕺🏽 After a couple hours of playing with different fonts and layouts, I landed on this design:
Pretty sweet, right?! 😁 But it still was lacking color. Not that color was "necessary", because there are plenty noticeable and well established logos with out it...Nike...Apple...Lululemon...etc. However, I wanted color...not a lot...but just a hint of it...but where and what colors?
As I sat on my couch in my living room...thinking about color choices...my eyes landed on an old picture of my two sons hanging on my wall. I love this picture for many reasons. Particularly, I like how when seen in color they might be questioned as brothers, but in greyscale it's crystal clear.
As I was starring at the picture...I noticed something...that if I mentally greyscaled and flipped it in my mind...it was my logo!
And going through pictures of them throughout the years...I was repeatedly reminded of my logo.
My oldest and lighter-complected son's favorite color is green...his younger brother's favorite color is blue...my logo was now complete.